The Co-operative Bank

Challenge

Current account advertising has become a sea of sameness, with value too often reduced to the biggest cash incentive. The Co-operative Bank needed a distinctive campaign that could cut through, build consideration and give more discerning customers a compelling reason to look beyond the headline deal.

Provocative Thought

Most people give little thought to what their bank does with their money in the background. But for those who want their choices to reflect the way they live, a current account can be more than just a place for money to sit.

Solution

The account that Amounts To More turns the Bank’s ethical difference into a personal promise: an account that works for you while reflecting what you stand for. We cast gloriously individual customers as unlikely activists to show that simply switching can challenge fossil fuels, protect forests, support communities and still put money in your pocket.